Simple SEO Tips To Survive The Uncertainty Of Google Search

If you're in SEO job or just doing seo for your own site for more than a year now then I'm pretty sure you already learned that doing search engine optimization is a much tougher task today. Probably now, you also knew that there is no constant in this field. Google continuously innovating their search algorithm for every users to experience a much better result. I won't be surprise if you may come to the point that you will get frustrated when you learn that your best seo strategy may not work and could also be the reason for the fall of your current rankings on serp.

Keep in mind that the only thing certain in search engine optimization is change that's why one of the big challenge for us now as an SEO is how we can keep up and remain successful on our seo campaign despite these uncertainties on search.


Here's a simple tips that will help you remain confident to deal and overcome the uncertainties of  Google search result :

Simple Local Seo Tips For Your Business

If you're up to using seo to boost traffic to business site, one of the first thing that you must consider is to improve your local search, especially if your target is mainly on local customers. Optimizing your website for local search can be a huge advantage as it can help you reach relevant target customer since most people nowadays use search engine to find business, product or services that they need.

Here's a few tips that you can use to improve your local search :

• Use GEO-Targeted-Keywords - Include location based keywords in Title tags, meta description, headings and even at the content itself which is target specific to your business reach. It is also suggested that the name of your business, address and contact numbers are visible within your website.

• Create Local Place Pages - Never forget to include and verified your business on Google My Business, Bing Places, Yahoo Local Listing. Result in this listing can show up at the top of their search engine result as well it can give strong signal to search engine about your site which may improve your local search.

• Citation Building - getting a lot of citation or mentions of your business around the web with or without link is another effective strategy that can boost your local search ranking. Even though citation building is not an easy task, ignoring it can miss you a lot of opportunity to get leads and sales. Make sure you list your site to different local business directory, industry specific site, region specific directory site especially if you can include your Business/Site name, Address, Phone number.

• Use country specific domain - Using country specific domain like .us, .uk, .ca, .nz or .ph is another effective way to tell and influence search engine, as it clearly gives them strong signal about your location to boost your local ranking.

• Set you Site Geographic target at Google Webmaster Tool - To set it, you must verify first your site to Google Webmaster Tool. Only site that has neutral top-level domain, such as .org or .com can only set their geographic target. Check this link for more info > >  https://support.google.com/webmasters/answer/62399?hl=en

• Obtain links from locally relevant domain or site - It is also believe that obtaining links that has the same geographic target as yours has more impact than obtaining links from site who is outside the reach of your geographic target or location. In short better get links from local website that is relevant to yours than getting links from outsite the country.

Website To Visit For Latest SEO News and Strategies

Doing SEO is a continuously learning process. If you're still up to using old SEO tactics, then better start reading news update from now on. Most of those old seo tactics nowadays are now diminished, so it won't work. You might end up getting penalize if you still use these old stragegies in search engine optimization.

Being up to date on the latest news about SEO is must. This will be a huge help to improve your campaigns as you can easily formulate new strategies while adapting to changes to avoid any problem that you may encounter in the future.

Here's a list of site that I recommend if you want to be up to date in the latest news and strategies on SEO.

Search Engine Land ( searchengineland.com ) - It is a daily news and analysis website that covers every aspect of search engine optimization and search engine marketing. It is owned by Third Door Media, this site was founded on 2006 by it's current editor-in-chief Danny Sullivan.

Search Engine Watch ( searchenginewatch.com ) - Another SEO information website which provide latest news, tips and analysis about search engine industry. It's a must read site for webmaster to help their site improve it's ability to be easily found by search engines and as well as to learn how it works.

Search Engine Journal ( www.searchenginejournal.com ) - A site to learn more about latest insights and strategy about seo, sem and social media that came from real industry experts that will surely boost your online marketing campaign.


And here's my personal favorite list of Philippines SEO Blogs that I also suggest you to read :


SEO Hacker ( http://seo-hacker.com/ ) - Founded by it's editor in chief  Sean Si. SEO hacker provides you an awesome and proven effective tips and tricks in search engine optimization.

Glendemands ( http://www.glendemands.com/ ) - An SEO and Content Marketing Strategies Blog by Glen Dimaandal. This blog will surely help you a lot for you to have a successful killer seo and content marketing strategies.

Kaiser The Sage ( http://kaiserthesage.com/ ) - This is another cool seo blog for you learn latest link building strategies that works.

What is Google Panda and Penguin Algorithm Update?

If you're a webmaster or newbie in the SEO world, then you probably heard or read about these two known animal algorithm update created by google. These are Google Panda and Penguin Update

image from http://www.viralblog.com/

You may find them cute but these two was made by Google to be a big shake up in the SEO community who try to manipulate rankings using shady black hat tactics. Penguin and Panda are two  algorithm update created by Google to make the user search result much better. It's very important to learn more about these two so that you know how you can avoid them. Otherwise, You're just wasting your time trying to rank your site if you ever got hit by these algorithms.

Here's the things that you should learn about them :


Google Panda Update

It was first rolled out on February 2011, Panda was launched by Google for the purpose of lowering the rank of low quality site with low quality content (thin content) and improving the rank of high quality site who deserves it.

Panda is more focused on site content itself basically focusing on penalizing website who has on page problem like doing over optimization, link farm, keyword stuffing, thin content, putting too many ads, duplicate content, errors, site speed, bounce rate and any other factors that may clasify a site as low quality.

Tips To Easily Index Your Site Pages By Google

• Submit sitemap to Google Webmaster Tool - If you have a brand new site and you wish it to appear in search result faster, I suggest you add your site to Google webmaster tool and submit your sitemap. Sitemap is a list of pages on your site only visible to search engine bot so that it can easily crawl your site and index it faster.

• Use Fetch as Google on Webmaster Tool - Fetch as Google is another useful feature that you can use on Google Webmater Tool. It is created to help website owners to determine issues of crawling your site and at the same time it can also let you submit url of your newly updated content pages on your site that you wish to be index immediately. To learn more about Fetch as Google and how you can use this feature on GWT you may check it here at :  https://support.google.com/webmasters/answer/158587?hl=en

• Check your site Robots.txt  - Make sure to check robots.txt and see if there are particular pages on your site that your robots.txt is trying to block. There is no way Google or other search engine can crawl or index your site if it's being block by your robots.txt.

• Improve Site Speed - Google likes fast loading sites. Website which load slowly affect google bot to crawl your site that's why it is critically suggested to improve your site speed to improve crawl rate thus it can help indexing on your site much faster.

• Gain Quality backlinks - Create quality and useful content that people will surely love. If that happens, people will naturally share and link to your site. Quality and relevant link from other site is another big factor not just for your website to get index easily but also helps to improve your rank on search engine.

• Add Fresh Content - Google love fresh and unique content . Try to keep your site regularly updated with quality content that is useful to users. Google bot will repeatedly visit and index your website if you frequently update it with unique and valuable content thus giving you a high chance of getting index in just a short period of time.

• Social Sharing - Seriously! I really recommend sharing your content to social networking sites. Don't forget to share your site to facebook, twitter especially Google Plus. Social signals is rumored  have a big impact on improving search ranking so it can definitely help you in indexing your site.

SEO Free Tools That You Should Use

• Google Analytics - This free tool is a must for every seo, online marketers and even to simple webmaster as it can provide you detailed statistics of your site traffic. It's an awesome tool to study your traffic behavior so you can have an insight to how you can improve it more.

www.google.com/analytics/

Here's a few sample list of data that you can get from Google Analytics :

1. Monitor Traffic Sources ( organic search, direct visit, social visit, referral site traffic and more )
2. Track Conversion and Sales
3. Learn Geo-Traffic Location ( what country and city your visitors came from ) 
4. Visitor Engagement (  how long visitors stays on your site, track returning visitors and new visitors )
5. Device use to visit your site
6. Top organic keywords that people search from google
7. Top pages on your site

Google analytics is a very important tool to study your website traffic performance and for you to create adjustments in area that you need to improve on your seo and online marketing campaign.

• Google Webmaster Tool - Probably one of the most important tool that you should use not only because you're an seo but also advisable for every webmaster who wants to have a Google friendly site. It's the best seo tool to collect data and get deeper insights on how google sees your site. Definitely a big help on your on page and off page optimization strategy as it can provide you data like links pointing to your site, index status, internal links, crawl error, top search queries, top pages, html improvement and other helpful feature that will surely help you make a healthy and user friendly website in the eye of google. Using this GA will be a big help to increase your chance to improve your ranking on serps.

https://www.google.com/webmasters/tools/

• OpensiteExplorer.org - Definitely one of my favorite seo tool next to google anaytics and GWT. Also known as a search engine for links. Owned by Moz, opensiteexplorer.org is an awesome online backlink analysis tool to study your competitors link profile.

http://www.opensiteexplorer.org/

Here you can check your site domain authority, page authority which is a very popular metrics among seo's to measure link popularity of a website. Here you can also get interesting data like total inbound link count, linking domains, top pages and more. It's totally free but if you want a much more deeper insights on your site and your competitors, you may upgrade it to paid version.

Don't Use To Much Keyword In Your Site

Using your targetted keyword in your website plays a big role in search engine optimization. It will surely hard for search engine crawler to locate and index your site pages if it doesn't have any words that describe what your page is all about thus giving you a very low chance of getting traffic from search engine.


Using the right keywords and making sure it is visible in your site would be a great help  but overdoing it can also ruin your seo campaign.

Keyword Stuffing is a black hat strategy of putting too much keywords all over your page in an attempt to manipulate  ranking on search result. Never use too much keywords on your page coz it may only harm your website ranking. Major search engine like Google hate this kind of method, so avoid repetition of keywords in a webpage as much as possible as well a putting irrelevant keywords into it.

Sample Of Keyword Stuffing

• Repeatedly Using Keyword or Keyword Phrases - Never use it repeatedly in every part of your website pages, it will only cause poor grammar on your content as well as giving you a chance to be penalize by Google. If you want to increase your organic traffic from search engine, better don't think much about keyword and just create useful and rich content for the sake of your visitors and not for search engine. Use them naturally on your content and everything will be fine.

Understanding Meta Tags For SEO

Meta Tags gives search engine additional information about your site web page. It is a code not visible to human visitor but can be found in the <head> element for your web page.

Here's 3 types of SEO Meta Tags that you should use if you want to improve your website visibility to search engine.

• Meta Description - this tag is probably one of the most useful and most common meta tags that webmaster use for their web page. It is use to give search engine a brief summary description about your page. Most search engine like Google and Bing use meta description to show it in their search results. 

sample :

<meta name=”description” content=”Everything you need to know about meta tags for search engine optimization”/>




sample :

In the past, meta description tag used to affect your ranking in SERPs, but big search engines like Google claimed that it no longer affect it. Despite of that, meta description is still a must if you really want to improve click-through rate of your pages in SERPs. Using meta description wisely and making sure that it is relevant to your pages can really help you drive traffic because it improves the chance of people clicking your page in SERPS.

Why SEO Is Crucial For Your Business Website Here In The Philippines

SEO stands for Search Engine Optimization. It is a strategy or technique use to boost traffic from search engines free organic result like. SEO's studies how search engine works and how they will improve website visibility to search engine. They optimize, strategize and make changes to site to help search engine crawlers easily locate your site through keyword search and rank it higher compare to your site competitor.

Using SEO is crucial to your website's business success since large part of people online use search engine to look for information or something they need through the use of keyword or phrases. It can help your site be found easily by making sure that your site will rank high in SERPS when they type specific keyword related to your business, thus giving you more visitors to your site.