Simple SEO Tips To Survive The Uncertainty Of Google Search

If you're in SEO job or just doing seo for your own site for more than a year now then I'm pretty sure you already learned that doing search engine optimization is a much tougher task today. Probably now, you also knew that there is no constant in this field. Google continuously innovating their search algorithm for every users to experience a much better result. I won't be surprise if you may come to the point that you will get frustrated when you learn that your best seo strategy may not work and could also be the reason for the fall of your current rankings on serp.

Keep in mind that the only thing certain in search engine optimization is change that's why one of the big challenge for us now as an SEO is how we can keep up and remain successful on our seo campaign despite these uncertainties on search.


Here's a simple tips that will help you remain confident to deal and overcome the uncertainties of  Google search result :

What is Google Panda and Penguin Algorithm Update?

If you're a webmaster or newbie in the SEO world, then you probably heard or read about these two known animal algorithm update created by google. These are Google Panda and Penguin Update

image from http://www.viralblog.com/

You may find them cute but these two was made by Google to be a big shake up in the SEO community who try to manipulate rankings using shady black hat tactics. Penguin and Panda are two  algorithm update created by Google to make the user search result much better. It's very important to learn more about these two so that you know how you can avoid them. Otherwise, You're just wasting your time trying to rank your site if you ever got hit by these algorithms.

Here's the things that you should learn about them :


Google Panda Update

It was first rolled out on February 2011, Panda was launched by Google for the purpose of lowering the rank of low quality site with low quality content (thin content) and improving the rank of high quality site who deserves it.

Panda is more focused on site content itself basically focusing on penalizing website who has on page problem like doing over optimization, link farm, keyword stuffing, thin content, putting too many ads, duplicate content, errors, site speed, bounce rate and any other factors that may clasify a site as low quality.

Tips To Easily Index Your Site Pages By Google

• Submit sitemap to Google Webmaster Tool - If you have a brand new site and you wish it to appear in search result faster, I suggest you add your site to Google webmaster tool and submit your sitemap. Sitemap is a list of pages on your site only visible to search engine bot so that it can easily crawl your site and index it faster.

• Use Fetch as Google on Webmaster Tool - Fetch as Google is another useful feature that you can use on Google Webmater Tool. It is created to help website owners to determine issues of crawling your site and at the same time it can also let you submit url of your newly updated content pages on your site that you wish to be index immediately. To learn more about Fetch as Google and how you can use this feature on GWT you may check it here at :  https://support.google.com/webmasters/answer/158587?hl=en

• Check your site Robots.txt  - Make sure to check robots.txt and see if there are particular pages on your site that your robots.txt is trying to block. There is no way Google or other search engine can crawl or index your site if it's being block by your robots.txt.

• Improve Site Speed - Google likes fast loading sites. Website which load slowly affect google bot to crawl your site that's why it is critically suggested to improve your site speed to improve crawl rate thus it can help indexing on your site much faster.

• Gain Quality backlinks - Create quality and useful content that people will surely love. If that happens, people will naturally share and link to your site. Quality and relevant link from other site is another big factor not just for your website to get index easily but also helps to improve your rank on search engine.

• Add Fresh Content - Google love fresh and unique content . Try to keep your site regularly updated with quality content that is useful to users. Google bot will repeatedly visit and index your website if you frequently update it with unique and valuable content thus giving you a high chance of getting index in just a short period of time.

• Social Sharing - Seriously! I really recommend sharing your content to social networking sites. Don't forget to share your site to facebook, twitter especially Google Plus. Social signals is rumored  have a big impact on improving search ranking so it can definitely help you in indexing your site.