Meta Tags gives search engine additional information about your site web page. It is a code not visible to human visitor but can be found in the <head> element for your web page.
Here's 3 types of SEO Meta Tags that you should use if you want to improve your website visibility to search engine.
- Meta Description - this tag is probably one of the most useful and most common meta tags that webmaster use for their web page. It is use to give search engine a brief summary description about your page. Most search engine like Google and Bing use meta description to show it in their search results.
sample :
<meta name=”description” content=”Everything you need to know about meta tags for search engine optimization”/>
sample :
In the past, meta description tag used to affect your ranking in SERPs, but big search engines like Google claimed that it no longer affect it. Despite of that, meta description is still a must if you really want to improve click-through rate of your pages in SERPs. Using meta description wisely and making sure that it is relevant to your pages can really help you drive traffic because it improves the chance of people clicking your page in SERPS.
- Meta Robots - it is use to allow or disallow search engine crawler to index your pages or particular page on your site. Meta robot prevents search engine from following the links and index your pages in your site depending on the meta robot attribute that you will use. It is best way to use robot tags if you want to disallow search engine bot to index your confidential page, duplicate page or any page you may not want to appear on SERPs.
Sample :
<meta name=”robots” content=”noindex, nofollow” />- Title Tags - Eventhough title tag isn't actually a meta tag, most people consider it as one since it is very important and must definitely be use if you really want to improve your search engine optimization. Title tag is required to use in every part of your site web page because it defines the title of your pages.
Sample :
<title>Title of the page</title>
Title Tags shows up in two places, first is on top of your web browser tab pages and the second appears as the main title of search engine result.
Choosing the best title tags on your site is a must because it has a big influence to improve CTR and may also affect your rank on SERPs. It is advisable to use good keywords on your title tag itself but make sure that it is relevant since it may also improve your ranking over search engine. It is also best to maximize your title up to 70 characters and think of a catchy phrase that best describe your site if you want to get better click through rate from searcher.
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