Using your targetted keyword in your website plays a big role in search engine optimization. It will surely hard for search engine crawler to locate and index your site pages if it doesn't have any words that describe what your page is all about thus giving you a very low chance of getting traffic from search engine.
Using the right keywords and making sure it is visible in your site would be a great help but overdoing it can also ruin your seo campaign.
Keyword Stuffing is a black hat strategy of putting too much keywords all over your page in an attempt to manipulate ranking on search result. Never use too much keywords on your page coz it may only harm your website ranking. Major search engine like Google hate this kind of method, so avoid repetition of keywords in a webpage as much as possible as well a putting irrelevant keywords into it.
Sample Of Keyword Stuffing
- Repeatedly Using Keyword or Keyword Phrases - Never use it repeatedly in every part of your website pages, it will only cause poor grammar on your content as well as giving you a chance to be penalize by Google. If you want to increase your organic traffic from search engine, better don't think much about keyword and just create useful and rich content for the sake of your visitors and not for search engine. Use them naturally on your content and everything will be fine.
