Meta Tags gives search engine additional information about your site web page. It is a code not visible to human visitor but can be found in the <head> element for your web page.
Here's 3 types of SEO Meta Tags that you should use if you want to improve your website visibility to search engine.
- Meta Description - this tag is probably one of the most useful and most common meta tags that webmaster use for their web page. It is use to give search engine a brief summary description about your page. Most search engine like Google and Bing use meta description to show it in their search results.
sample :
<meta name=”description” content=”Everything you need to know about meta tags for search engine optimization”/>
sample :
In the past, meta description tag used to affect your ranking in SERPs, but big search engines like Google claimed that it no longer affect it. Despite of that, meta description is still a must if you really want to improve click-through rate of your pages in SERPs. Using meta description wisely and making sure that it is relevant to your pages can really help you drive traffic because it improves the chance of people clicking your page in SERPS.
