- Google Analytics - This free tool is a must for every seo, online marketers and even to simple webmaster as it can provide you detailed statistics of your site traffic. It's an awesome tool to study your traffic behavior so you can have an insight to how you can improve it more.
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www.google.com/analytics/ |
Here's a few sample list of data that you can get from Google Analytics :
- Monitor Traffic Sources ( organic search, direct visit, social visit, referral site traffic and more )
- Track Conversion and Sales
- Learn Geo-Traffic Location ( what country and city your visitors came from )
- Visitor Engagement ( how long visitors stays on your site, track returning visitors and new visitors )
- Device use to visit your site
- Top organic keywords that people search from google
- Top pages on your site
Google analytics is a very important tool to study your website traffic performance and for you to create adjustments in area that you need to improve on your seo and online marketing campaign.
- Google Webmaster Tool - Probably one of the most important tool that you should use not only because you're an seo but also advisable for every webmaster who wants to have a Google friendly site. It's the best seo tool to collect data and get deeper insights on how google sees your site. Definitely a big help on your on page and off page optimization strategy as it can provide you data like links pointing to your site, index status, internal links, crawl error, top search queries, top pages, html improvement and other helpful feature that will surely help you make a healthy and user friendly website in the eye of google. Using this GA will be a big help to increase your chance to improve your ranking on serps.
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https://www.google.com/webmasters/tools/ |
- OpensiteExplorer.org - Definitely one of my favorite seo tool next to google anaytics and GWT. Also known as a search engine for links. Owned by Moz, opensiteexplorer.org is an awesome online backlink analysis tool to study your competitors link profile.
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http://www.opensiteexplorer.org/ |
Here you can check your site domain authority, page authority which is a very popular metrics among seo's to measure link popularity of a website. Here you can also get interesting data like total inbound link count, linking domains, top pages and more. It's totally free but if you want a much more deeper insights on your site and your competitors, you may upgrade it to paid version.